Category Archives: Small Business

How to Create an Accounting System for Free

This video gives simple instructions for self-employed healers who work with clients on how to set up an accounting system. (If you want to receive new tutorials like this one as soon as they’re posted, you can sign up here.)

In the video, I share a simple trick I use to track my income, mileage, and hours to make doing taxes fast and simple. It’s as easy as using email. If you know how to use email, you can do it. Continue reading How to Create an Accounting System for Free

The Top 4 Social Media Mistakes that Are Costing You Money, Time, & Clients

What happens when you don’t promote your business on social media? 
The answer here is simple: nothing.

Unless you are using social media for your practice, people simply won’t find you there.

Being present online helps you stay familiar. When you offer valuable insight, resources, and support to your clientele online, it creates tremendous value for your community. In turn, your visibility helps keep you in mind for referrals and scheduling time with you.

Whether you’re on social media already, or are wondering whether you should be, learn to avoid the most common mistakes heart-centered practitioners like you make.

Continue reading The Top 4 Social Media Mistakes that Are Costing You Money, Time, & Clients

How to Quit Your Job in 5 Easy Steps, without Going Broke

Healers often come to their work with a passion. They want to do work they love, from their hearts. They envision a life where they can do work they love all the time.

If this is you, congrats! It’s a wonderful gift to bring your nurturing into the world.

I first made the transition from full-time office staffer to self-employed doula five years ago. It was a rocky road, and I’m sharing hard-earned lessons I learned along the way.

Here are some ways to make your road a little easier.

Continue reading How to Quit Your Job in 5 Easy Steps, without Going Broke

What Do I Write about on My Website?

Lots of people imagine that making a website is a big project that takes lots of time.

They’re right. It is a big project. By big, I mean hugely important. Not time consuming. You can have a simple site up in less than a week. Get your “quick and dirty” website out there now, and make it better as you go.

In today’s world, it’s impossible for most healers to attract clients without a professional-looking website. If you don’t have one, get one today. You’ll never know how many potential clients you lost because they looked at your site and didn’t find what they were looking for or, worse, couldn’t find you at all because you don’t have one.

If someone refers a friend to you, chances are that friend may find herself typing your name (common misspellings and all) into Google to try to find you. You need to make it easy for her. Really, really easy. Because the worst is when you lose a client who was looking for just what you offer, just when you needed them, because you were harder to find than the other practitioner on the list of names her friend gave her.

Continue reading What Do I Write about on My Website?